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Every product we use leaves a trail of wasted resources behind it, long before it ends up as waste in the bin.



We uncover the invisible waste built into every stage of products’ lives and explore the opportunities to do more to protect our planet and strengthen the economy.

Scroll through to find out where all the waste is hiding.

Use: waste is everywhere

Throwaway culture and the accumulation of unused products mean countless resources are wasted daily.

DID YOU KNOW?

The average car in England spends 23 out of every 24 hours parked.

OPPORTUNITY

One car sharing club vehicle removes the need for 24 private cars.

DID YOU KNOW?

880 million working electrical items sit unused in ‘drawers of doom’ in UK homes.

OPPORTUNITY

£36.7 billion worth of unused devices in UK homes could be sold on secondhand marketplaces.

DID YOU KNOW?

Each year, the UK gets through more than three billion single use cups.

OPPORTUNITY

Reusable packaging is a global business opportunity worth more than US$10bn.

Production: bad systems create waste

New unsold goods are thrown away before being used and inefficient manufacturing wastes materials.

DID YOU KNOW?

Food wasted on UK farms could make 6.9 million meals a year.

OPPORTUNITY

Every £1 invested by businesses, including food manufacturers and retailers, in cutting food waste yields £14 in return.

DID YOU KNOW?

As much as 40% of clothing made is never sold or worn.

OPPORTUNITY

Selling or renting used clothes was worth £1.22 billion to the UK economy in 2023 and is expected to grow faster than new sales in future.

Design: poor practices make waste inevitable

Planned obsolescence and poor design standards limit the lifespans and efficiency of products, leading to public frustration and high costs.

DID YOU KNOW?

65% of people are ‘often frustrated’ by products that break before they should.

OPPORTUNITY

New product specifications from 2021 mean some household white goods will now be repairable for up to ten years.

DID YOU KNOW?

Overspecification in construction leads to 25% more material being used than is necessary.

OPPORTUNITY

Better construction design can cut business costs by 13%, raising profits.

Extraction: waste is already there at the start

Mining and processing create vast amounts of waste. High raw material demand depletes natural resources and drives unethical practices.

DID YOU KNOW?

6.5kg of ore is needed for the 75g of metal to make the typical smartphone.

OPPORTUNITY

There’s a 100x more gold in a tonne of e-waste than in a tonne of ore.

DID YOU KNOW?

Every tonne of aluminium produced creates over two tonnes of highly toxic waste.

OPPORTUNITY

New extraction methods mean old mining waste can be used as a source of critical metals like copper and nickel.

Demand: rapid product cycles drive the flow of waste

Business models based on pushing the latest products, from fashion to tech, feed an endless flow of waste through the economy.

DID YOU KNOW?

Fashion seasons used to be two a year and are now up to 100.

OPPORTUNITY

Rental can generate up to 260% of a garment’s retail price in revenue.

DID YOU KNOW?

Apple releases new iPhone generations every 8.5 months on average, while Samsung releases five updated models a year.

OPPORTUNITY

Circular tech can end the rapid upgrade cycle. Fairphone expects its latest customisable, repairable phone to last ten years.

Find out more about why we are stuck with a system that creates too much waste, what innovative businesses are already doing to fix it and what policy makers can do to help.

This is produced by Green Alliance as part of a work programme for the Circular Economy Task Force, a policy focused business forum to promote ambitious ideas on the better management of resources. ‘The insights presented here are those of Green Alliance and do not necessarily reflect the views of the
Circular Economy Task Force members. Circular Economy Task Force members include:

With support from:

The Green Alliance Trust, 18th Floor, Millbank Tower, 21-24 Millbank, London SW1P 4QP

Email: communications@green-alliance.org.uk

Registered charity number 1045395 and company limited by guarantee (England & Wales) number 03037633

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